One year ago, Ontario SEO reintroduced itself to the world as Foundery Digital Marketing Group, a name change that signaled more than a shift in branding. It was a milestone that redefined how the agency collaborates, leads, and grows in today’s digital landscape.
Twelve months in, it’s clear that Foundery’s transformation is resonating internally with team members, externally with clients, and throughout the wider digital marketing industry.
A Digital Marketing Rebrand Fueled by AI and Client-Centered Growth
The rebrand to Foundery was about embracing a bigger vision, one that reflects the evolving digital landscape and the transformative impact of technologies like AI. Over the past year, the rise of AI-powered tools and strategies has reshaped how Foundery collaborates with clients, delivering smarter, more agile marketing solutions.
As COO Kim Atkinson puts it, the change has “sparked deeper conversations with clients” and opened the door to expanded partnerships. “Clients have become more aware of our full suite of services, beyond SEO, and now see us as a strategic partner delivering integrated digital solutions,” she says.
CEO Wayne Atkinson echoes that sentiment, noting how the rebrand allowed the company to better align its identity with its evolving service offerings and the complex needs of its clients. The new name, inspired by the idea of a foundry as a place where strong foundations are forged, continues to guide the agency’s approach to performance-driven marketing.
How Foundery’s Rebrand Strengthened Team Alignment and Leadership
Teamwide Clarity and Role Alignment
Inside Foundery, the rebrand has served as a catalyst for greater clarity, stronger alignment, and a more collaborative mindset across teams. “We’re sharper, faster, and more collaborative than ever,” says Account Manager Mardel. “The past year has been about evolution and alignment, and we’re just getting started.”
Evolving Leadership and Shared Goals
Senior SEO Specialist Julia reflects on the transformation: “Team members now have a better understanding of how their work aligns with business goals.”
Digital Marketing Manager Jenna adds, “It’s been a great feeling to see the full scope, quality, and expertise of the work we’ve always done now properly reflected in our brand positioning.”
What Our Clients Are Saying
This renewed internal alignment has also translated into stronger client relationships. With deeper collaboration and a more strategic approach, Foundery has helped clients navigate a rapidly changing digital landscape, delivering measurable results and long-term impact.
I have had the pleasure of working with Foundery for over ten years and I can confidently say they are truly outstanding at what they do. Their commitment to achieving results, excellence and driving new business is unparalleled. The team at [Foundery] goes above and beyond to ensure the highest level of satisfaction. This team is a highly valued partner and I recommend them to any business looking for experts in their field.
– April Brunet, VP Marketing and Sales, Vintage Hotels
Building a Supportive Team Culture in a Growing Digital Agency
For those newer to the team, the rebrand has shaped not only the brand they work for, but the culture they’ve stepped into. Digital Marketing Associate Ben shared that the Foundery identity made it easier to understand the bigger picture of how his contributions support long-term client growth.
Content Specialist Cristi highlighted the team’s openness and trust: “You can really feel the freedom to share ideas and opinions, and what’s even better is that they’re genuinely listened to.”
Senior Paid Media Specialist Marjorie perhaps summed it up best: “Foundery’s culture feels more like a family than just a workplace. There’s always a genuine sense of care.”
What’s Next for Foundery: Future-Focused Digital Strategy and Growth
With a renewed identity, a clear vision, and a united team, Foundery is poised for continued growth. The brand is already being recognized as a forward-thinking digital partner in a space shaped by AI, changing consumer behaviour, and rising client expectations.
“As we enter our second year as Foundery,” says Kim, “we’re more aligned, more energized, and more confident in our ability to help clients not only be found, but grow.”
If your business is ready for what’s next, so are we.
