DOJ Proposes Radical Changes to Google’s Business Practices

Jenna Lamb, Digital Marketing Manager at Foundery Digital Marketing Group

The U.S. Department of Justice (DOJ) has proposed major changes to Google’s business structure, including selling its Chrome browser, to curb the company’s dominance in online search. This follows an August ruling that found Google guilty of maintaining an illegal monopoly over search services.

The DOJ wants Google to stop paying companies like Apple to set Google as the default search engine and even suggests divesting the Android operating system if initial measures fail. Additionally, the DOJ demands Google share its search index with competitors and allow publishers to block their data from being used to train AI models.

Google, controlling 90% of the search market and over half of the U.S. browser market through Chrome, argues these changes would harm consumers and innovation. Kent Walker, Google’s chief legal officer, warns that selling Chrome could compromise user security and disrupt popular products.

Google’s Response: Concerns Over Consumer Impact and Innovation

Google has pushed back strongly against the DOJ’s proposal, describing it as an extreme measure that could harm consumers, businesses, and the U.S. technology sector. The company argues that selling Chrome and potentially divesting Android would jeopardize user privacy and security, disrupt beloved products, and stifle innovation in critical areas like artificial intelligence.

Google also warns that DOJ’s plan would result in excessive government control over its services, potentially limiting consumer access to Google Search and other technologies relied upon by millions globally.

The Future of Google’s Legal Battle and Its Impact on Digital Competition

The case will continue in April 2025, where both the DOJ and Google will present their proposals to Judge Amit Mehta. Meanwhile, political factors, including the stance of President-elect Donald Trump, could influence the outcome. Trump has expressed skepticism about breaking up Google, warning of potential harm to U.S. technology leadership. However, his Vice President-elect, JD Vance, supports action against the tech giant.

The future of Google’s structure and its impact on competition, privacy, and innovation remains uncertain as the legal battle unfolds.

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