Author: meaghan

Posts by meaghan

SEO and UX: A Unified Approach

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As Google improves its understanding of user intent, it now favours websites that are not just well-optimized but also highly relevant and engaging. To stay ahead, businesses must integrate search engine optimization (SEO) with an exceptional user experience (UX). What Are SEO and UX? Search engine optimization (SEO) is the practice of improving a website’s visibility […]

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Navigating Google Ads’ New Canada DST Fee: What Advertisers Need to Know

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As a trusted digital marketing partner, we are dedicated to keeping you informed about important changes that impact your advertising strategy. Starting October 1, 2024, Google will implement a new 2.5% surcharge for ads served in Canada, known as the “Canada DST Fee.”  Why Is the Canada DST Fee Being Implemented? The Canada DST Fee […]

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