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You know your online presence is important for business, but do you have what it takes to harness the power of digital marketing? At Ontario SEO, we know that anything can change in a moment. It is an environment in which your business must adapt and grow as the technology does.
That’s why it’s so important to have a digital marketing agency that stays up to date on industry trends that are last on your list when it comes to running your business. We believe that business owners should stick to operations and overall strategy for their company and invest in an advertising agency that can handle the nitty-gritty details of digital marketing.
Our goal is to make the world of digital marketing accessible to business owners who don’t have time to learn everything from the ground up. It is often unclear how agencies will achieve your goals online, and we want to change that for our clients.
So how do we take you where you want to go in the online landscape? We’ve put together a list of our 3 most common services that will drive your business goals online.
Search Engine Optimization
SEO is the foundation of your online presence. We like to think of SEO as a blueprint for a new home. Paid advertising and other forms of marketing are the bells and whistles that accompany your blueprint.
Search engine optimization ensures that your potential customers find you organically when they search for products and services that you offer. Does your business appear on the first page of the search results, or better yet, in the first 5 results? In a world of instant gratification, people want results and they want them now. Ensuring your business is visible on the first page of Google guarantees more clicks to your website.
There are several tactics we use to make this happen:
- Website audits
- Technical SEO
- Keyword research
- On-page optimization
- Content creation
- Citations and link building
Ultimately, all the above ensures your website and internal pages are targeting the right keywords, so your listing appears on the first page of Google. First page of Google = more eyes on your products and services.
Local SEO
This avenue is a bit different than regular Search Engine Optimization. Local SEO is the process of making sure your business is visible for geographically related searches. The phone book is out, and the majority of people rely on Google to find products and services. Someone in your city could be searching online for a company just like yours right now. Will they find your business, or will they find a competitor?
If your company relies on locals to purchase products or services, local SEO is paramount. At Ontario SEO, Local SEO is our main priority when it comes to businesses that need to be found locally.
There are several factors that make up a solid Local SEO strategy:
- Google Business Profile (formerly known as Google My Business)
- Citations
- Reviews
- Local link building
We’ll work with you to audit your website and brand visibility to ensure we implement the best strategy to achieve your business goals through local SEO.
Pay-Per-Click Advertising
SEO is the bread and butter of any online visibility strategy. With that said, we like to think of SEO as a marathon, not a sprint. Climbing the Google rankings takes time, patience, and continual optimization. Since there are many touchpoints in a user’s path to purchase, we leverage digital advertising to target your customers and develop leads right out of the gate.
There are several types of paid advertising, all serving a different purpose. Some of the most popular are:
- Google Search Ads
- Google Display Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
Depending on the platform, there are several ways to target your customers. Platforms like Instagram, Facebook, and Display ads are great for capturing users early on in their path to purchase, working to raise brand awareness and plant the seed about your products and services. Google Search is perfect for advertising to users with immediate purchasing intent. Remarketing through Facebook and Google can help recapture the attention of previous customers, or those who visited your site, but did not make a purchase yet.
The strategy execution depends on your business and your goals, but in a lot of cases, these platforms work together nicely to build a strong online presence in the market and ultimately bring in more leads.
Working with Ontario SEO
Every client is different, and no campaign or strategy is cut and paste. We work to understand your business so we can tailor a strategy that not only aligns with your business goals but also achieves them – and these are the foundational tools we use to make it happen. Contact us today to discuss our digital marketing services that will take you to the next level of your digital marketing.
