Measurement & Integration
Fuel better marketing decisions
Strengthen your marketing performance with expert data analytics and integration solutions.
Businesses often struggle with fragmented data, making it hard to see the full picture. Our reporting and integration solutions unify your marketing and customer data into a single system, providing comprehensive insights that drive growth and enable better decision-making.
By tracking and analysing customer behaviour across platforms, we enhance your capacity to deliver personalized experiences and execute targeted advertising strategies effectively.
With our data-driven marketing solutions, you can deeply understand the impact of marketing initiatives and strategically optimize investments for long-term profitability.
Measurement & Integration Services
Website Analytics
Unlock the power of Google Analytics to fuel informed decisions and accelerate business growth.
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Website Tag Management
Optimize website tracking and analytics with advanced tag management solutions that provide a smooth user experience while capturing vital marketing data.
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Web Development
Dominate the search results with a website that’s fast, reliable, and adapts to your business growth.
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Data Privacy & Consent Management Solutions
Build user trust with website data privacy solutions that align your business practices with global data privacy standards.
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HubSpot Integration
Deepen your customer insights by seamlessly integrating HubSpot’s CRM capabilities with your website and sales data to enhance lead management and automate marketing.
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Salesforce Integration
Grow customer relationships and drive sales by integrating your website and sales data, capturing every website interaction to personalize marketing efforts.
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How We Deliver Results
Strategy
Our analytics and integration solutions align directly with your marketing initiatives and business goals. We begin by mapping your digital data assets to these initiatives, identifying gaps and maximizing the capabilities of your existing platforms. This foundational step integrates essential data platforms into your marketing stack, ensuring that every collected data point serves a strategic purpose and enhances the effectiveness of your marketing efforts.
Measurement Framework
Every project we undertake benefits from a customized measurement framework designed to optimize data collection for strategic insights. This framework specifies the data to be gathered, the reasons behind it, and the methodologies used. Our expertise in consent management ensures compliance with data privacy laws, transforming compliance into a competitive advantage.
Integration & Tag Management
Our depth of experience allows us to provide an agile, frictionless solution to most integration challenges. Upon your approval, we deploy your measurement framework across all web platforms, using tag management and UTM parameters for unified data integration.
Predictive Analytics & Insights
Once your data is integrated, we harness the robust analysis capabilities of AI to deliver predictive insights into user behaviour and emerging trends. This data enables us to pinpoint areas of opportunity or concern within your ongoing marketing efforts, helping you stay ahead of competitors and optimize the impact of your marketing initiatives.
Reporting & Custom Dashboards
All of your user data is combined into a single monthly report that can be customized to meet your specific business needs. We can also offer custom dashboards, customize your website analytics interface, and provide individual reports on an ad-hoc basis. Our reporting solutions ensure you and your team have the insights you need, when you need them.
Our Measurement Principles
Align
Whether we’re starting fresh or inheriting existing accounts, we will build a measurement strategy that addresses your business goals and reporting needs.
Scale
When your digital assets are providing reliable user data, we identify opportunities to enhance your measurement and integrate your data across channels.
Grow
We aim to measure real ROI on your marketing initiatives, allowing us to identify efficiencies in your marketing spend and opportunities to accelerate growth.
Fuel better marketing decisions with Foundery
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