Joshua Waller is Foundery’s Digital Marketing Manager. He has been with the team since 2019 and oversees and executes digital marketing strategy for clients. SEO is his primary focus, including competitive analysis, website analytics and reporting, SEO performance analysis, local SEO, and technical SEO audits. He also has experience in paid media (social, search, and programmatic), email marketing, social media marketing, and content creation.
Joshua focuses on how large language models (LLMs) understand and describe a business online, where they pull that information from, and how to optimize it, including through AI visibility audits, as part of Foundery’s GEO work. He also creates automated workflows to nurture leads, save time in sales processes, and improve marketing efficiency, and he is experienced with CRM technologies and connecting them to marketing initiatives.
Joshua holds a Diploma in Business Administrative Marketing from Fanshawe College, where he has also taught as a part-time professor in the Lawrence Kinlin School of Business. He has given public talks and was recognized as one of Business London’s 2021 Twenty in Their 20s.
Outside of work, Joshua has played the piano for decades and volunteers as a piano teacher for Arts 4 All Kids, a London, Ontario non-profit that offers free arts lessons to children. He also enjoys playing Dungeons & Dragons and complex board games.
