Brookstone Windows & Doors
A multi-channel marketing partnership generating exponential growth since 2019.
8%
Conversion rate on Google Ads
64%
Increase in overall leads
40%
Growth in organic traffic
The client
Brookstone Windows & Doors is a leading provider of high-quality, energy-efficient windows and doors. Renowned for their exceptional craftsmanship and innovative designs, Brookstone offers a wide range of products tailored to enhance the beauty and functionality of homes.
With a commitment to customer satisfaction, Brookstone combines cutting-edge technology with expert installation services, ensuring each product not only meets but exceeds industry standards. Their focus on quality and durability has made Brookstone a trusted name in home improvement solutions.
The brief
In a highly competitive and saturated market, Brookstone sought to enhance their brand awareness and organic visibility across their distinct markets, with the ultimate goal of generating more leads.
In addition to driving leads at a reasonable cost, the digital strategies and tactics needed to align seamlessly with offline efforts to ensure brand consistency.
The approach
Over the years, our marketing tactics have evolved, yet our core focus remains the same: continuously improving organic visibility at the local level. We achieve this while maximizing growth and ROI through targeted paid media, focusing on audiences actively seeking new windows and doors. This dual approach ensures sustainable growth and customer satisfaction, reinforcing Brookstone’s reputation in the home improvement industry.
1. Hyperlocal Strategy
Recognizing the unique characteristics of each market Brookstone serves, we tailored our strategy to meet the specific demands of each location. From paid media and content creation to SEO, every tactic was refined to address local nuances and maximize effectiveness at the regional level.
2. Full-Funnel Visibility
Despite the fast-paced nature of the market for new windows and doors, Brookstone recognized the importance of maintaining visibility at every stage of the customer journey. From top-of-funnel informational content to promotional offers and bottom-of-funnel advertising, we ensured Brookstone stayed top of mind throughout the entire decision-making process.
3. A/B Testing for Refinement
With the rise in traffic to the Brookstone website, implementing A/B testing became essential to pinpoint the messaging, creatives, and layouts that yielded the highest conversion rates.
The work
Search Engine Optimization and Content Marketing
SEO is critical to the success of the Brookstone project. Our SEO strategy emphasizes improving site pages through comprehensive on-page optimization, structured data implementation, technical SEO enhancements, and the acquisition of high-quality backlinks.
Our content marketing efforts extend the site’s reach within the home improvement sector, significantly boosting organic traffic. Additionally, we continuously optimize page rankings and Google Business Profiles, increasing visibility and driving lead generation.
Paid Media
Google Ads spearheads our paid media strategy, complemented by a multi-channel approach that integrates other ad platforms to meet Brookstone’s goals. Our campaigns are tailored at the local level, targeting specific keywords and featuring enticing offers aimed at maximizing ROI.
Search Engine Optimization
Reach prospects at every stage of the customer journey with an always-on SEO strategy.
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Paid Media Management
Maximize reach, leads and revenue with proven paid media strategies.
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Measurement & Integration
Enhanced measurement & integration solutions that fuel better marketing decisions.
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Consulting & Strategy
Gain access to a team of digital marketing experts to implement a growth strategy customized to your needs.
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Brand & Creative
Elevate your brand’s digital presence with captivating, results-driven content and creative.
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Don’t settle for a mediocre marketing performance.
