Agave Villas
A successful domain migration that led to a strategic partnership to build organic visibility and drive high quality leads.
26%
Increase in overall site traffic
69%
Increase in keyword breadth
10%
Increase in conversion rate
The client
Agave Villas specializes in exquisite vacation rentals and properties in premier destinations throughout Mexico. Known for their curated selection of high-end villas, Agave Villas offers a blend of privacy, luxury, and personalized service to discerning travelers seeking exceptional accommodations.
Their portfolio includes stunning waterfront villas with unique architectural features, breathtaking views, and exclusive amenities, catering to clients looking for a luxurious and memorable stay whether for a vacation, special occasion, or corporate retreat.
The brief
As Agave Villas expanded, they recognized the necessity for strategic enhancements to their website to align more effectively with their evolving business objectives. These updates encompassed a website migration to a new domain and a transition to a new CRM (Customer Relationship Management) software platform.
Implementing such significant modifications to a website entails inherent risks, including potential declines in organic keyword rankings, diminished traffic and visibility, and various technical challenges that must be meticulously managed and mitigated.
The approach
When making significant changes to a website, staying organized is crucial. It’s important to use historical data for benchmarking and to implement a clear strategy to identify areas that need optimization and improvement.
1. Benchmarking
To start, we conducted a thorough benchmarking analysis to evaluate their current website performance. Using analytics tools, we carefully examined key metrics including organic traffic, conversion rates, bounce rates, and user engagement across various pages and devices. This process established a clear baseline understanding of the website’s strengths and weaknesses, guiding our subsequent strategic decisions.
2. Website Migration Plan
We developed a meticulous website migration plan to seamlessly transition to a new domain while minimizing disruptions and preserving SEO equity. The plan included detailed steps for content migration, URL mapping, and technical SEO adjustments to ensure continuity in organic search rankings and user experience.
3. Strategic Execution
Our SEO specialists and in-house development team worked closely with Agave Villas’ development team to execute the migration plan. Following the website migration, we monitored key performance indicators closely, observing improvements in organic traffic, conversion rates, and overall user engagement.
The work
Search Engine Optimization
SEO played a pivotal role throughout Agave Villas’ website migration process, serving as a guiding force to maintain and enhance their online visibility. With a robust SEO strategy during the migration, Agave Villas protected their organic search rankings and minimized the risk of traffic loss and keyword ranking fluctuations.
This proactive approach ensured the website maintained its SEO equity while enhancing overall performance, leading to higher organic traffic and sustained visibility in search engine results. SEO played a crucial role in facilitating a seamless domain transition and supporting Agave Villas’ ongoing growth and competitiveness in the luxury vacation rental market.
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Our experience with the Foundery team, especially Kim, Joshua, and Wayne, has been absolutely wonderful. They closely assisted us while we created a brand new website and a custom CRM, and their expertise in managing our online marketing and Google Ads has significantly boosted our organic traffic. They consistently go above and beyond and have been a pleasure to work with. The Foundery team has truly supported us with their marketing consulting and skillful strategies. We appreciate their hard work and, most importantly, we love the results.
– Diandra B, Director of Business Development, Agave Villas
Don’t settle for a mediocre marketing performance.
