Website Analytics
Measure, integrate,
accelerate
Unlock the power of Google Analytics to fuel informed decisions
and accelerate business growth.
Navigating the complexities of website analytics is a constantly evolving and resource-intensive task. With our guidance, your team can maximize the strategic impact of your data, optimize marketing spend, and enhance overall business growth with confidence. We measure what matters to you.
The transition from Universal Analytics to Google Analytics 4, changes to browser cookies, and mounting data privacy concerns create challenges for business leaders who need website data for their marketing decisions. As your expert partner in measurement & integration, we take a holistic approach to managing and aligning your marketing data.
We use the power pair of Google Analytics and Google Tag Manger to enable effective real-time decision-making, tailored reporting, and visualizations that resonate with all stakeholders, all while ensuring that your data collection practices comply with the latest data privacy laws.
Our Measurement Principles
Align
Whether we’re starting fresh or inheriting existing accounts, we will build a measurement strategy that addresses your business goals and reporting needs.
Scale
When your digital assets are providing reliable user data, we identify opportunities to enhance your measurement and integrate your data across channels.
Grow
We aim to measure real ROI on your marketing initiatives, allowing us to identify efficiencies in your marketing spend and opportunities to accelerate growth.
Website Analytics Services
Our Google Analytics solutions allow you to leverage your data to streamline your marketing investments and confidently drive business growth.
GA4 Configuration
We establish a measurement framework and configure your Google Analytics setup so you can track the metrics that matter most to your business.
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Google Analytics Audits & Tracking Issues
Is Google Analytics not working correctly? We can resolve data collection issues with precision and expertise.
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Alternatives to Google Analytics
Are you looking for an alternative to Google Analytics for your website tracking? Our consultants can guide you to the best alternative for your business needs.
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Cross-Domain Tracking
Managing multiple domains? Our cross-domain tracking solutions will streamline your reporting and provide cohesive insights.
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Heat Mapping
Want deeper insights into customer interactions on your website? Our heat mapping solutions deliver actionable business intelligence to improve user engagement and conversion rates.
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CRM Integrations
Struggling with integrating a new CRM with your website analytics? Let us seamlessly connect your CRM to enhance your data tracking.
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E-Commerce Tracking
Setting up an online store is straightforward, but understanding its performance is complex. We bring the expertise to integrate your e-commerce data seamlessly into your web analytics.
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We have had a fantastic experience working with the owners, project managers, and developers at Foundery. They have been responsive, flexible, and good communicators throughout the process. The team strives to really understand our needs and goals and base their services around that. Their processes are streamlined and their explanations of various technical elements are clear to those who do not have a strong understand of the subject matter.
– Lexi W, Sustainability Communications Specialist, NBS
Measure, integrate and accelerate with Foundery
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