Meta has officially launched ads on Threads worldwide, giving brands access to over 300 million monthly users. After months of testing, Threads is now fully integrated into Meta’s ad system, allowing advertisers to include it alongside Facebook and Instagram campaigns.
What’s Changing in Meta’s Ad Platform?
Starting late April, image ads appear between posts in the Threads feed, marked with a grey “Sponsored” label.
Here’s what advertisers need to know:
- Threads is automatically included in new campaigns using Advantage+ placements or manual placements, so your ads may appear on Threads unless you opt out.
- You can exclude Threads via Meta Ads Manager and manually unchecking it in the placement settings.
- Threads ads run seamlessly within Meta’s ad network, requiring no extra setup.
Why Threads Advertising Matters
Launched in July 2023 as Meta’s text-focused social platform similar to X (formerly Twitter) Threads has grown rapidly.
Here’s why Threads matters for advertisers:
- You can use the same powerful targeting tools you already rely on with Facebook and Instagram.
- It’s easy to add Threads to your strategy — no major setup needed if you’re already running Meta campaigns.
- Threads users are looking for real conversations and community-focused content, offering a fresh space for authentic brand engagement.
Major brands like Wendy’s and GroupM tested ads on Threads early on, using the platform to explore new ways of connecting with audiences in a more casual, dialogue-driven setting.
Brand Safety and Ad Controls
Meta applies its brand safety standards to Threads, allowing businesses to:
- Monitor Threads performance metrics separately
- Adjust creative based on platform-specific engagement
- Choose to exclude Threads if brand alignment is a concern
Is Threads Right for Your Advertising Strategy?
Threads may not suit every campaign initially, but it’s easy to test thanks to Meta’s integration.
Here are some tips to get started:
- Test your ads with and without Threads to compare results (A/B testing).
- Keep an eye on key metrics like click-through rates, engagement, and conversions.
- Use Threads for campaigns focused on storytelling, building communities, or encouraging conversations.
Plan Your Digital Strategy with Foundery
Meta’s decision to open Threads to advertisers globally reflects its confidence in the platform’s long-term value. For brands already active in the Meta ecosystem, this move offers a straightforward path to expanded reach and improved audience targeting.
Looking to integrate Threads into your digital strategy?.
