The Home County Music and Art Festival 2025 was more than just a day-long festival. It was a celebration of community, creativity, and collaboration. As a digital marketing firm based in London, Ontario, we were thrilled to sponsor its long-awaited return after it was paused in 2024. Following a year of uncertainty, it was a big moment to see the Home County Festival come back so strong, and we’re proud to have helped bring it to life both online and in person.
Social Media Management for Festivals
From the start, our team handled Home County’s social media strategy. We created and scheduled posts across Facebook and Instagram and developed platform-specific content to increase audience engagement. From highlighting upcoming performers to showcasing vendors, our goal was to capture the spirit of the festival while driving awareness and turnout.
Paid Media Campaigns to Boost Festival Turnout
To complement our organic strategy, we launched a targeted Meta ads campaign leading up to the festival. With carefully crafted messaging and creative tailored to different audience segments, the campaign helped drive awareness and foot traffic. The results spoke for themselves, with packed crowds and an incredible energy that turned the event into a full-blown celebration.
Content Writing and Website Updates
We worked closely with the Home County team to elevate their website with fresh content and engaging visuals. This included writing new service pages, editing existing ones for clarity and SEO, and updating the overall layout with visual elements that reflected the festival’s identity. From artist spotlights to vendor features, every piece of content was created to align with Home County’s values – community, tradition, and a deep love for local art and music.
We updated the site architecture, improved navigation and enhanced web forms, ensuring a smooth, up-to-date user experience leading up to the event. The goal of every update was to make sure visitors could easily find the information they needed to participate in the festival.
The result was a unified online presence that connected seamlessly with audiences before, during, and after the festival.
Celebrating Local Art and Music in London
Attending the festival ourselves was a powerful reminder of why we love what we do. The moment you arrived in Victoria Park, you could feel the buzz – live music filling the air, artisan tents lined with handcrafted goods, and people of all ages coming together to celebrate the best of London’s creative scene. Our team had an incredible outing, and we were proud to see our work reflected in the energy of the weekend.
Gratitude to the Home County Team
A heartfelt thank-you to Allie and Farrell, our amazing partners from the Home County team. Collaborating with you was a joy. Your vision, organization, and passion made our job easy and fun. You were truly a blast to work with!
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