Google has announced exciting updates for its AI Overviews, including enhanced citations and links to sources. The company is rolling out these features in the UK, India, Japan, Indonesia, Mexico, and Brazil, while further expanding its Search Labs capabilities. These changes mark a step forward in how users interact with information online, providing greater access and more tools to explore. So, how will this effect organic search traffic?
Enhanced Links and Citations
Starting today, Google is applying a new display for links associated with AI Overviews. On desktop, users will see a right-hand link display, while mobile users can access these links by tapping icons in the upper right corner of search results. Google is testing the integration of links to relevant web pages directly within the text of the AI Overviews, making it even easier for users to explore related content.
According to Google, early tests have shown that displaying links within AI Overviews significantly drives traffic to publisher sites. They plan to keep experimenting with a variety of formats to optimize the user experience while supporting relevant websites.
Global Expansion of AI Overviews
Google is also expanding AI Overviews to six new countries: the UK, India, Japan, Indonesia, Mexico, and Brazil. Each of these regions will benefit from localized language support, expanding the reach and utility of this feature.
New Saving Feature in Search Labs
Another important addition is the ability to save specific AI Overviews within Search Labs. This feature allows users to bookmark helpful information and revisit it in the future. By tapping the new “save” button under any AI Overview, users can easily access their saved content during future searches.
Simplifying AI Overviews
Google is also rolling out a new feature that allows users to simplify or expand the information presented in AI Overviews. Liz Reid, head of Google Search, explained that users can choose to see a more straightforward response by clicking “Simpler,” or a more detailed version by selecting “Break it down.” This feature is currently available for English queries in the U.S. for those enrolled in the “AI Overviews and more” experiment in Search Labs.
These updates reflect Google’s commitment to enhancing the search experience by providing more accessible and relevant information. With these improvements, users can look forward to a more engaging and user-friendly experience with AI Overviews.
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