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On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering whether the app will be a valuable tool for their social media marketing strategy. The answer to that question depends on whether your business’ target market is active on Threads. However, Meta’s CEO, Mark Zuckerberg, remains confident that Threads will be more successful than its alternative, Twitter (now X). In this blog, we’ll highlight some of the marketing opportunities that Threads has to offer.
Marketing Opportunities on the Threads App
Brand Engagement
Similar to X, Threads allows for two-way communication between brands and their audience. This sense of immediate communication allows brands to meaningfully engage with their customers. Brands can use helpful tools like polls, quizzes, and questions to gather useful insights on customer interest. Threads’ conversational format makes it easy for brands to encourage their followers to connect with them. For instance, brands can share helpful advice and provide support to engage their audience.
Word-of-Mouth Marketing
Threads makes it easy for customers to voice their experiences and share new ideas. These conversations can increase brand awareness. However, they also have the capacity to positively or negatively impact your brand’s reputation depending on what is being said.
Digital Advertising
Currently, marketers cannot purchase digital advertising space on Threads. However, Meta appears to be in the process of developing branded content tools which suggests that advertising will be introduced to the platform eventually. The introduction of Threads ads will create greater brand awareness and improve the reach that businesses have.
Audience Targeting
A unique feature of the Threads app is being able to leverage close friends lists for personalized messaging. Close friends lists allow users to choose which accounts they share information with. If brands are added to a user’s close friends list, they can create personalized content, promotions, or special discounts for devoted customers. Not only will this help build stronger relationships with loyal customers, but it also provides interesting business insights.
Influencer Partnerships
Brands can form partnerships with influencers who have a strong platform and dedicated audience on Threads. Influencer marketing will help diversify a brand’s messaging while capturing a new narrative. Businesses can capitalize on the trust that customers place in influencers by collaborating on Threads.
User-Generated Content
The Threads app allows users to produce and share text, images, videos, or links. By encouraging customers to share branded content, businesses can receive endorsements and feedback. The authenticity of user-generated content helps boost brand awareness while generating buzz.
Why We Care
The marketing upsides to Threads are limitless! Threads offers another way to elevate your brand through a creative digital marketing strategy that fosters strong customer relationships. By sharing content on Threads, businesses can expect to see more website traffic from their marketing efforts. Additionally, businesses will be able to broaden their exposure in their competitive landscape.
If your audience is on Threads and you need some help developing your marketing strategy, Ontario SEO is here to help you get noticed. Don’t miss out on the opportunity to connect with your target market!
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