Google is now recognizing “content creators” as individual entities [people] in the search results. This development offers an opportunity for a brand with a successful content marketing approach to leverage their social content for SEO success.
Why is This Important?
The fact that Google is now recognizing individual content creators gives those entities greater authority in search results. Practically, this means well recognized content creators from popular platforms such as YouTube have a greater chance to outrank larger competitors when it comes to website visibility in search.
How Can This Benefit SEO?
For businesses operating in more expert focused and niche markets, Google’s new recognition of content creators offers an opportunity to dominate specialized search results. As Google begins to better recognize content creators in specific niches, it may prioritize expert driven authoritative content in search rankings. By aligning your content marketing strategy with Google’s focus on subject matter experts, you can ensure your website content is more visible than your competition.
What’s Next?
There are a few things that SEO experts can do with this new development:
- Focus on E-E-A-T: Ensure your content demonstrates Experience, Expertise, Authoritativeness and Trustworthiness.
- Highlight Expertise: Ensure your content shares specific expertise that is highly useful to your target audience
- Create Specialized Content: Focus on producing specific, in-depth content that addresses specific topics or questions.
- Monitor Performance: Regularly assess your SEO metrics to understand the impact of this update on your rankings.
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